Saturday, April 4, 2020
Wednesday, February 17, 2016
Google Panda Is Now Part Of Google’s Core Ranking Signals
Say goodbye to the typical Google Panda updates. Panda is now baked in as one of Google's core ranking algorithm.
Google Panda, one of Google’s most significant spam-fighting algorithms, launched in February 2011, is officially part of Google’s core ranking algorithm. It is unclear exactly when this happened; we at Search Engine Land are trying to find out.
Jennifer Slegg posted a Panda guide that was vetted by Google’s PR team, and part of that included a statement that said Panda is now part of Google’s core ranking algorithm. Here is that statement:
Search Update Impact On SEO & Content Strategies
Columnist Jim Yu explores how Google's numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future?
Since Google was first launched in 1998, the company has been continually refining its search algorithm to better match users with online content.
Over the years, many algorithm updates have targeted spammy and low-quality content in an effort to surface this content less frequently in search results. Other algorithm updates have been aimed at improving Google’s “understanding” of search queries and page content to better align search results with user intent.
The bottom line is that focusing on quality content and the user experience really is the best way to ensure your search engine optimization (SEO) and content marketing campaigns are update proactive rather than update reactive.
Friday, November 13, 2015
Case Study: How We Removed a Massive Manual Google Penalty in 5 Steps
When I joined the PSD2HTML team in November 2014, the site
had been suffering from a manual penalty related to spammy backlinks for
over a year. They'd tried everything to promote a recovery, but nothing
worked.
They were ready to admit defeat.
The penalty resulted in the loss of over 80% of their organic traffic.
The story of how this happened is very interesting. PSD2HTML was one of the first companies to market PSD to HTML conversions in 2005. At the peak of their success, they transitioned to an SEO company. In 2013, our relationship with a well-known agency resulted in a manual spam penalty.
The following is a screenshot of what this looked like:
They were ready to admit defeat.
The penalty resulted in the loss of over 80% of their organic traffic.
The story of how this happened is very interesting. PSD2HTML was one of the first companies to market PSD to HTML conversions in 2005. At the peak of their success, they transitioned to an SEO company. In 2013, our relationship with a well-known agency resulted in a manual spam penalty.
The following is a screenshot of what this looked like:
Wednesday, November 11, 2015
How to Win At Hyperlocal Marketing: Interviews With Two Local SEO Experts
At Pubcon 2015 in Las Vegas, I had the opportunity to chat with Casey Markee of MediaWYSE and Pierre Zarokian
of Submit Express about the rise of hyperlocal marketing. Specifically,
we discussed the roles that beacon technology and online reviews play
in local marketing.
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