Google Panda Is Now Part Of Google’s Core Ranking Signals

Say goodbye to the typical Google Panda updates. Panda is now baked in as one of Google's core ranking algorithm.

Google Panda, one of Google’s most significant spam-fighting algorithms, launched in February 2011, is officially part of Google’s core ranking algorithm. It is unclear exactly when this happened; we at Search Engine Land are trying to find out.
Jennifer Slegg posted a Panda guide that was vetted by Google’s PR team, and part of that included a statement that said Panda is now part of Google’s core ranking algorithm. Here is that statement:

Case Study: How We Removed a Massive Manual Google Penalty in 5 Steps

When I joined the PSD2HTML team in November 2014, the site had been suffering from a manual penalty related to spammy backlinks for over a year. They'd tried everything to promote a recovery, but nothing worked.
They were ready to admit defeat.
The penalty resulted in the loss of over 80% of their organic traffic.
The story of how this happened is very interesting. PSD2HTML was one of the first companies to market PSD to HTML conversions in 2005. At the peak of their success, they transitioned to an SEO company. In 2013, our relationship with a well-known agency resulted in a manual spam penalty.
The following is a screenshot of what this looked like:

How to Win At Hyperlocal Marketing: Interviews With Two Local SEO Experts

 

At Pubcon 2015 in Las Vegas, I had the opportunity to chat with Casey Markee of MediaWYSE and Pierre Zarokian of Submit Express about the rise of hyperlocal marketing. Specifically, we discussed the roles that beacon technology and online reviews play in local marketing.

Free Moz Tools

Open Site Explorer
SEO starts with OSE. Uncover content and link building opportunities, track your site's link profile over time and compare to competitors for intelligent, targeted link building.

10 Tips for an Awesome and SEO-Friendly Blog Post

SEO PowerSuite has helped 500,000 webmasters improve their sites' rankings, so it will help improve yours. Get your free copy of SEO PowerSuite now!

Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more likely to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills!

How to Make Your URLs SEO Friendly

The subject is up for much discussion: SEO friendly URLs. Should or shouldn’t I include the category? Should the URL be as short as possible or is there room for extras? Should it be stuffed with keywords or not?
In this post, I’ll explain our take at Yoast on SEO friendly URLs and try to elaborate a bit on why we think that is the best option for that link. First, let me tell you that an SEO friendly URL differs per type of website. In this article, I’ll discuss a few to show the differences. There are a few ground rules, but I strongly encourage you to keep the visitor in mind when setting up your URL structure.

21 Simple and Free SEO Tools to Instantly Improve Your Marketing

Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.
Fast-forward to online marketing. How can you work smarter and faster with SEO? 
It starts with having the right tools.
I’ve collected a big sampling of the best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use. I hope you find one or two (or twenty) you can put to good use, today.

SEO TIPS

Tools for total web content management quality assurance

Build better websites through improved content authoring and content management with Easysite. With a suite of Quality Assurance tools for spelling, readability, as well as Search Engine Optimisation checking and advice.

The Easysite Content Editor features a spell checker with site-wide customisable dictionary, allowing you to add your own words and phrases. 
Spell checking can be enforced site-wide, ensuring that new pages are checked prior to entering a workflow process or published.