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Google Panda Is Now Part Of Google’s Core Ranking Signals

Say goodbye to the typical Google Panda updates. Panda is now baked in as one of Google's core ranking algorithm.

Google Panda, one of Google’s most significant spam-fighting algorithms, launched in February 2011, is officially part of Google’s core ranking algorithm. It is unclear exactly when this happened; we at Search Engine Land are trying to find out.
Jennifer Slegg posted a Panda guide that was vetted by Google’s PR team, and part of that included a statement that said Panda is now part of Google’s core ranking algorithm. Here is that statement:

Search Update Impact On SEO & Content Strategies

Columnist Jim Yu explores how Google's numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future?

Since Google was first launched in 1998, the company has been continually refining its search algorithm to better match users with online content.
Over the years, many algorithm updates have targeted spammy and low-quality content in an effort to surface this content less frequently in search results. Other algorithm updates have been aimed at improving Google’s “understanding” of search queries and page content to better align search results with user intent.
The bottom line is that focusing on quality content and the user experience really is the best way to ensure your search engine optimization (SEO) and content marketing campaigns are update proactive rather than update reactive.